Branding and Corporate Identity
A brand identity expresses a corporate vision, distinguishes a firm from its competitors, and should communicate a compelling statement to which the firm is committed. The basic elements of a strong brand identity include a logo mark, a cohesive naming system, typographic treatment, a corporate identity system, and a style guide. Synergy's in-depth research process helps a client understand their brand, then supports the creation of graphics, designs, and systems that communicate each company's message.
Logo Development
The most fundamental element of brand identity is a strategically designed logo mark. Our branding specialists immerse themselves in your company, customers, industry, culture, strengths, and challenges. Once Synergy has a significant understanding of your organization, key words and concepts that best describe your company and its image are ratified by the client. Only then does Synergy embark on the actual design work. This efficient process has been refined over a decade of experience designing for the financial services industry and we believe that the results speak for themselves.
Stationery Development
After a logo is finalized, we create a unique and complete corporate identity package for each client. This includes a custom stationery system with business cards, letterhead, envelopes, fax cover sheet, labels, notepads, and "with compliments" cards. Every item is created to work cohesively within the system and to convey your company's brand identity with structure and consistency.
Style Guide
Every marketing or investor relations communication is an opportunity to build brand awareness. A style guide lays out compulsory guidelines for employees or partners to follow when producing communications on behalf of your firm. These standards govern the use and placement of logos, fonts, color palettes, type treatments, and any other elements of your brand. The style guide is an important reference for creating communications that consistently send the clearest, strongest messages to your firm’s current and prospective clients.